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| INDUSTRY RANTS |
 Secrets of Fitness Marketing Revealed!The Internet can make everyone out to be an expert and sell you their 'millionaire' program. Truth is, many 'gurus' haven't trained a soul or barely do any training themselves. So why do so many people fall prey to their 'get rich quick' schemes? One word: good marketing. (Read article) |
 Experts Vs. Hack-spertsStill believe that every fitness expert is really a know-it-all just because they have rock hard abs, or shiny Ferrari's in their photo back drops? Think again. Most experts are really not knowledgeable in application because they don't do enough of it. (Read article) |
 How I Know You are a BeginnerWalk into any gym across America and you will spot the newbies. This article identifies the common traits among new exercisers. Why pick on them? Because they learn from even more ignorant and arrogant trainer wanna-bies. (Read article) |
 Fit Fitness Professionals?As the rants keep piling up, you will find that most fitness professionals are really not that, well...fit. Meaning that they really don't exercise regular or put in hard hours of iron work. So why portray to be an expert in exercise when they hardly practice themselves? There is a reason. (Read article) |
 5 Annoying Problems in GymsEveryone has pet-peeves and they extend to everything from work, home, or public places; Why not the gym? Is that a cell phone I hear going off during a set of heavy squats? Is that an iPod dancing fool on the stretching mat? Read some of my biggest pet-peeves. (Read article) |
Copyright . John Izzo. All rights reserved.